HerbaFabrica

I helped the urban farm HerbaFabrica to build their brand and find a visual language for selling and informing about their product - hydroponically grown micro-herbs, together with the idea of modernizing agriculture in a smart and sustainable way.

After the market research and mood boarding, finding initial design principles and benchmarking we found a simple and minimal visual language and brand identity strategy.

The logo represents the brand in a playful but still mature way, together with clean and strong typography and fresh imagery.